Unit:art baut im Auftrag von Rolls-Royce Motor Cars Ausstellungsraum für Karl Lagerfeld
ROLLS-ROYCE HOSTS KARL LAGERFELD PHOTOGRAPHY EXHIBITION
Friday 16 November 2012, Goodwood
Karl Lagerfeld visited Rolls-Royce Motor Cars today to present his photography exhibition, entitled ‘A Different View’, in the latest of the luxury manufacturer’s Icons of Art series. Mr Lagerfeld presented the exhibition, which comprises his own unique photographs of Rolls-Royce motor cars, to private guests at the Home of Rolls-Royce at Goodwood, West Sussex. The event was compered by Peter York, the esteemed media commentator, journalist and author.
Every Rolls-Royce motor car is an inspired, one-of-a-kind work of art. Throughout 2012, Rolls Royce Motor Cars has hosted the Icons of Art series – a succession of private talks by contemporary artists in tribute to the impeccable artistry behind each Rolls-Royce motor car. The series provides an opportunity to share passion for innovation and artistic merit, exploring innovative canvasses for artistic creation and modern day excellence.
Besides his work as a fashion designer, Karl Lagerfeld has extensively pursued his passion for photography since 1987. His images have been shown in several international exhibitions, from the Langen Foundation in Neuss, to the Museum del Bramante Cloister in Rome.
His latest work explores a fascination with textures, surfaces, shapes and abstractions that transcend his highly acclaimed position in the fashion world. Photography provides an ideal platform from which to appreciate the finest of details and facilitates the juxtaposition of automobile, light and nature. Lagerfeld’s exhibition explores these themes by connecting and contrasting the forms visible before the camera and shaping a different view.
Talking about the exhibition, Mr Lagerfeld said, “I can no longer view life without juxtaposing its abstraction. I view the world, fashion and automobiles through my camera lens. That allows me to keep a critical distance to my work. This approach serves me more than I had ever thought possible in my view of reality. Each of my shots of the Rolls-Royce is the abstract representation of a concrete reality. The technical medium of photography is a welcome means for my artistic work, creating my different view.”
Speaking at the event, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said, “It is a great honour to welcome Karl Lagerfeld and to host this unique photographic exhibition. His inspirational work demonstrates passion, innovation and attention to detail, values that we embrace every day at Rolls-Royce.”
Previous Icons of Art include John Zinsser, Marie-Jo Lafontaine and Isaac Julien. The series concludes this December at Art Basel Miami.